Outdoor Auto Show: The Adventure Begins with Your Everyday Car

Why this choice? Simply because habits are changing.

For several years now, we have observed a gradual shift among our festivalgoers, visitors, and outdoor enthusiasts.

The everyday car is no longer just a means of getting around. It is gradually becoming a simple and direct way to enjoy outdoor activities, spontaneous weekend getaways, and local adventures.

Adventures don't necessarily start with a large camper van anymore. Sometimes they start simply with your own car.

These days, you no longer need a specially modified vehicle to set off.

Many people simply use their family car, station wagon, SUV, or everyday vehicle as a starting point for a getaway.

A rooftop tent, a sleep-in-car kit, some camping gear, or removable accessories are sometimes all it takes to open up new possibilities.

A simpler, more flexible, and more accessible experience

Beyond the equipment, we also see a desire for simplicity.

Many people want to keep traveling, go on weekend getaways, or enjoy time outdoors in a more relaxed, flexible, and spontaneous way.

The idea isn't necessarily to completely overhaul a vehicle or to change one's lifestyle.

The goal is often simpler: to use what we already have to create new experiences.

The Outdoor Automotive Show: Discover the solutions designed for these new applications

Roof tents, sleep-in-car kits, camping gear, camping accessories, outdoor equipment, and removable accessories: the Outdoor Automobile Show will bring together the brands and professionals driving this new way of experiencing outdoor recreation and micro-adventures.

Across more than 30 hectares of open-air space, visitors and industry professionals will be able to explore practical, accessible solutions designed to easily transform an everyday car into a fully-fledged base camp.

Outdoor Automobile: A Different Approach

Outdoor Automobile is not the same as van life.

Van life is often described as a lifestyle.

Outdoor Automobile focuses primarily on the use of light vehicles: everyday cars.

The idea is no longer to live in your vehicle. The idea is to use it to live outdoors.

In this approach, the vehicle is not conceived as a permanent living space but as a means of mobility, an experience, and a gateway to outdoor recreation.